Spreading the Holy Name
It is our first and foremost objective to inspire people to chant the Hare Krishna Maha-mantra. Chanting the holy name is the Yuga-dharma; and Supreme Lord Sri Krishna descended as Sri Chaitanya Mahaprabhu to inaugurate this dharma and propagate the Sankirtana Movement. He desired that the entire world be inundated with the chanting of the holy name. Srila Prabhupada the founder-acharya of ISKCON accepted this as the mission of his life and established the world-wide Hare Krishna Movement to spread the holy names.
Distribution of Scriptures
Our spiritual master’s mission was to spread the transcendental message of Krishna as recorded in Bhagavad-gita and Srimad Bhagavatam through his books. He founded the Bhaktivedanta Book Trust in 1972. He wrote more than 70 books which have been translated into 57 languages. To understand any philosophy, reading books form an important tool of comprehension for a reader. Srila Prabhupada encouraged his devotees to circulate books among different communities. Reading books form the basis of understanding the Hare Krishna movement. We also encourage devotees to read and distribute these books. Srila Prabhupada said that this service of book distribution makes him happy.
Gorgeous Deity-Worship and Opulent Festivals
The third objective is to increase the awareness and appreciation of Srila Prabhupada – his message, his saintly personality, his character, his mission and his institution. Srila Prabhupada is the spiritual ambassador who visited this mortal world to show us the path back to Godhead. As his disciples, it is our duty to create awareness about him. He is a bona fide spiritual master in the disciplic succession originating from Brahma. A bona fide spiritual master is not an ordinary man. Just as an ambassador is an authorized representative of his country, similarly, a spiritual master, who comes in the disciplic succession, parampara, is an empowered representative of God. Ordered by his spiritual master, he embarked on his life’s mission to spread the message of Krishna to the English-speaking community. He built a house in which the whole world could live. Read his biography to know more about him.